Another email from who? I can't remember if I did sign-up for this email? Did we meet at a conference? Did I really say yes, let's stay in contact?
As an entrepreneur, it is very important that we communicate appropriately with whom we meet. Whether we are at a meet and greet, networking meeting, conference or even our own event, we must be cognizant of what we say to our "future clients." What is even more important is that we use the appropriate email system so that it states that they (the recipient) can unsubscribe at anytime. And, we must respect their decision.
The intent of the contact from the entrepreneur is not to bombard you with senseless emails over the course of the month until you receive the next monthly or weekly ezine. Their intent is to provide information that can be useful in two ways: personal or professional growth and remain in contact with you.
Recently, there was an email sent to me from a well know entrepreneur who wanted to assure her clients that she was not selling her emails and that if we wanted to unsubscribe please do so. She gave the area to where the unsubscribe button. However, the email continued with something that was even more urgent. "Please do not hit SPAM."
Yes, research had to be put into play, because like any other entrepreneur we do not want to lose the email account with the company that provides the service to send information to the clients.
Is it that serious? YES!
Unsubscribe means to stop a subscription; to reverse an agreement to receive something
Spam is the use of electronic messaging systems to send unsolicited bulk messages indiscriminately. (Spam)
As you debate as to unsubscribe or count that email as SPAM consider the following before you count it as SPAM...
Did I meet or contact this person at anytime (conference, book signing, workshop, etc.)? Did I give them a business card (i.e. a fishbowl at a conference, store, meet and greet, etc.)? Did I sign a list to remain in contact with them (i.e. via a website, conference list, etc.)?If you can answer one of these questions, a suggestion would be to UNSUBSCRIBE.
If you get many emails especially with awkward information and there is a lot of gibberish, clearly it is SPAM.
Most business owners understand if you unsubscribe, and they will not bother you any longer. They want you to know that they respect your decision and want you know they are professional.
Just remember that in an entrepreneur's training, they know they must communicate and keep those lines of communication open. It's what they are in the business to do!
Resource:
Spam (electronic). (2012, July 1). In Wikipedia, The Free Encyclopedia. Retrieved 17:49, July 7, 2012
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